Great! So you have decided to grow your business by creating a great referral system.  In Module Two we’ll go through some of the most essential elements of creating a referral system, like looking at and classifying your customers, looking after your key referrers, thanking people for your referrals, and how to follow up on each referral you receive. We will also go through when to ask for them (and when not to!)

Finally, at the end of the module we go through what it means to have a referral system (as opposed to an ad hoc way of doing things randomly) and we will also look at your referral message too.

In Module Three we go through 16 intrinsic elements which must be in place for you to be worthy of receiving referalls from the customers point of view (which is really the only point of view which counts.)

In the exercise at the end of the module you will have a chance to truly analyze your own performance to see if you would give yourself referrals, or if there is any aspect of your business which you need to tighten up on to ensure your referral success.

When we think of referrals, often we only think about getting referrals from our customers, but getting referrals from other businesses can be a GREAT way of getting more referrals.

You see, if you join with other businesses, once they know, like and trust you, you will often get referrals to their customers and friends and family too.

Joining with other businesses (Strategic Alliances) and meeting other businesses for a business breakfast (Networking) can be 2 of the best ways to get more referrals bar none.

Maintaining relationships with your business collegues WILL earn you 1000’s every year, and in this module we will talk you through the right (and wrong) way to build these relationships into profit machines.

I still get dozens of referrals every year from business contacts I made over 15 years ago! How’s that for an amazing ROI!

Ok … as the first paragraph in the module says … now you’ve done the groundwork and highlighted the areas you may need to work on, let’s develop your Referrals Battleplan.

In this module we will go through the referral scheme I used, and I go through what I had to change to make my referral plan work. We will look at all the “touch points” you have with your customers and how each can be turned into referral promoting touch points.

You’ve made your first sale with the customer, so that’s it right? NO!

In this module we will give you several ways for you to keep in contact with your customers so they a) don’t forget about you and b) don’t forget to refer you at every opportunity!

One of the best ways to maintain contact with your customers is via a newsletter, so we give you everything you need to know about running an awesome newsletter system, as well as give you an example newsletter to copy.

In Module Seven, we give you all the templates, ideas, tips and tricks you need to build and grow your referral system. We also give you example Strategic Alliance letters, and everything you need to apply an awesome referral system to your business.