“Social Proof” is one of the many strategies and techniques that marketers rely on to win you over and convince you that their product is worth your hard-earned cash. 

Social proof taps into a basic human characteristic – the need to be like others and the need to follow others. In our desire to conform, we will often succumb and buy whatever marketers have to offer.

Even the most driven and well-paid members of society want to conform to this truth because “Social proof” is really just a modern name given to something that has existed since humans formed their first communities in the distant past.

 Don’t believe me?

• Imagine if you’re trying to decide between two restaurants for dinner. One is nearly empty but the other has a line stretching around the corner. Assuming you’re not in a hurry, which restaurant would you naturally choose? 
• Think of an article that’s gone viral on social media. More and more of your friends are sharing it every day. Don’t you start wanting to read it and seeing what it’s all about?

No matter how independent you think you are, social proof is part of everyone’s life. It’s a keystone of any marketing strategy and it’s a technique you should be incorporating in your business too.

Social proof is a psychological phenomenon where people base their decisions for the right course of action based on what those around them have chosen. 

KA-CHING! Just think how powerful that could be in your business!