Day Two is broken down into 2 separate sections:

The first section looks at 3M, the real secret to getting the best marketing results you could ever imagine. In fact, if you have ever had poor marketing results in the past then it will be because something in this formula is wrong, but get the 3M formula right in your marketing and you will transform your marketing success overnight! 

In the second part of Day Two we will show you why it is so important for you to stand on your own two feet, ignore what the competition are doing, and STOP doing the same fluffy BS everyone else is doing.

Here we start to look at building the best marketing campaign possible. No matter what kind of marketing you’re doing, whether it’s a website page, a flyer, sales letter or whatever, there are certain elements of marketing which apply to them all, like making your marketing interesting (which is a lot harder to do than it sounds!)

On Day 3 we will also look at your positioning, appealing to your target market, finding out what you target market really want from you, brand awareness, ROI and a ton of other tips to create a solid, credible, marketing campaign.

On Day Four we look at 15 of the best online and offline methods to market your business as well as giving you ideas how they can be used and adapted to your business.

Most of the ideas listed will cost very little to implement but will give you a huge ROI (return on your marketing investment.) 

Copywriting is your license to print money!

It’s true … once you can write words that sell in a format which appeals to your target audience you really can start to count the money coming in.

Of course, whilst there are no hard and fast rules with copywriting because it is such a personal thing, getting results is ultimately all that matters. So, on Day 5, we will show you the guidelines about writing words that sell!

We have devoted a whole day to headlines because the headline is the most important part of any ad or sales letter. Period.

We will go through why the headline is so important in your marketing, as well as give you dozens of examples of cracking headlines and power-words which will really make your ad stand out and attract the customers.

There are certain elements which an ad must contain, and those which an ad should contain. We will talk you through creating a cracking ad and what to put in it on Day 7 of this course!

We will talk about making offers which work (but won’t cost you the earth) your use of images, content order and, most importantly, the personality of your ad and how it must match the tone and style set out in your branding.

On Day Eight we will look at selling, or, more specifically, how to sell your goods or services for the price you want to sell them for. After all, anyone can sell their services for peanuts to lower end prospects, but that is NOT the way to get rich (unless your costs are properly managed and any extras are charged for!)

We look at up-selling, relationship selling, writing and developing killer sales scripts, as well as over a dozen ways to be able to better sell your services to the MAX!

Referrals are the best way to get new business bar none, yet so few SME businesses have a written down strategy to get more of them.

IT’S JUST SO BIZZARRE!

We will help you develop your referral scheme from something you do every now and then to a scheme you simply cannot run your business without, and we will also talk about networking and strategic alliances too, bothy of which could easily double or triple your sales within a year!

Why not let others do your marketing for you?

Your job as a business owner STARTS after you have made the first sale, NOT ends there, so what more can you do for your customers once they have bought from you the first time?

How can you keep your new customers coming back to you every time and not the competition?

We will also wind up the course with a refresher of everything you have learned in the course, as well as asking you to analyze some ads yourself and improve on them.

We then have a quiz to test your memory of everything you have learned in the course, as well as some example sales letters so you can copy the format. 

Finally, we have listed many of the most common mistakes people make with their sales and marketing and how to avoid them, leaving you with a course which will become your sales and marketing bible for many years to come!