Many sales people believe that their products should be so great that they sell themselves and yes, this is partly true.
But only a very very small part.
Yes, the quality of the products should be as described, and good enough to be fit for purpose. But that is expected, and an unwritten requirement of the sale.
You will still likely have to learn to sell your products or services in return for money no matter how great a product you think it is!
That is to say you must clearly state how the product benefits the customer in some way, and you also have to up sell at every opportunity if it is in the customer’s best interests to do so.
X If the customer says … “ok I will think about it” you have failed to do your job, which is to make a sale.
X If the customer says …”I don’t think it is right for me” you haven’t done a good enough job of telling the customer about the benefits of your services.
X You will not put any money in the bank if you don’t sell. Period.
The late great Zig Ziglar says it perfectly when he says this:
“Poor sales people raise skinny kids.”
But be in no doubt that you are in sales.
You won’t get anything unless you sell. You won’t go on holiday. You won’t get a nicer home. You won’t even eat.
Sell or not. Skinny kids or well fed kids. Your call.
It’s Your Call
This is one of the most comprehensive books of sales techniques ever written, and all hints and tips here have been proven to work “on the ground,” in real sales situations, and all ideas are easy to follow and easy to implement, even for a non-sales person, and all can be easily implemented into any business type.
Be in no doubt that these techniques will work for you, no matter what business you are in, because there are certain sales fundamentals that run like a theme throughout every sale, no matter what you are selling.
Selling is essential to every business … after all, without sales no company can survive.
So in this book you will discover the most effective sales hints, tips and tricks that will totally transform the way you sell, and will totally transform your life!
Good luck … but then why leave it to luck?