Ok … there is an old joke that goes something like this: “The pessimists society wanted to set up a meeting to discuss their problems but no one thought it would work.” OK … no prizes for joke delivery but the fact is this … who you hang around with makes...
A few years ago I had a couple of health problems that meant I had to employ someone else to do my carpet cleaning jobs for me. Now, I screened this chap. He was a nice enough guy, did a pretty good job, and every one seemed to like him. He was pretty good at what he...
One of the fastest ways to lose all your money is to surround yourself with “Yes Men.” You know the kind of person I mean right? “Yes Men” are anybody who will say to you … “oh I like that idea” and “Aren’t you doing well?” when they don’t and you’re not. When...
Having worked with thousands of business owners over the years it’s my experience that almost every SME business sells themselves and their products way to cheaply. Raising your prices and selling more expensive products and services to the higher end of the market...
Unless you have the deep pockets of Richard Branson, you can’t afford to throw money away on just getting your name “out there,” but that is exactly what a lot of small business owners are doing, mainly because this is what we have been led to believe is right by...
Demonstrating yourself as an authority online will help you acquire both recognition and respect, and that recognition and respect transfers immediately to your company. If your prospects trust that you truly know what you’re talking about, they’ll feel great about...
Here is a MASSIVE mistake that many business owners make when they are doing their copywriting (writing ads, web pages, flyers and so on.) Stop writing in a PASSIVE voice! STOP being so bloody …. NICE. When you’re being “nice,” to someone, you’re not being yourself....
Tony Robbins is an international author, an entrepreneur and an undisputed authority in personal growth, and has been an inspiration for athletes like Serena Williams and famous entrepreneurs like the father of Salesforce.com, Marc Benioff. He has also councelled...
Say you’re a carpet cleaner and you go out and do a quote. Once you’ve measured up and it comes to the time you have to state the price, you bottle it by mumbling something wet and feeble like ” err … ok … that would be … urm … yes thats right,...
The only point of branding, and the only reason big businesses spend billions on branding every single year, is because they want to establish an emotional connection with their customers. That is what branding is all about. Establishing an emotional connection with...
With the constant drone of negative influences wanting to drain our energy and turn us to drink, how do we keep motivated to continue when our backs are against the wall and times get tough. Keeping motivated is essential to your current and future success;...
As business owners so many of us convince ourselves that the only way for us to get ahead in business is to offer the lowest price possible, but the fact is if your prices are too low people will look at your goods and services and wonder what’s wrong with them....
Branding aims to establish an emotional connection with the prospects, so the opening move to building a successful brand is to set a clear-cut brand vision and set of objectives, which ought to be aimed at the following criteria for a successful brand. Distinction...
