Developing your Unique Value Proposition is essential to help separate you from your competition. Do you know what makes you valuable to your customers? Do you know what makes you irreplaceable in their minds? Do you know why they choose you time and again over the competition?Wouldn’t that be kinda handy to know?
Competition is everywhere. If there isn’t any competition in your market, then there probably aren’t a lot of customers either. But there are always a few of your competitors who STAND OUT from the rest isn’t there? Those who have that special “edge.” Those that the customers just love. People know their name, read their blogs, open their emails, comment on the social media pages, ….and turn to them before you when they want some of the product or services you also provide.
What’s so different about these market leaders?
They have a clearly defined UNIQUE VALUE PROPOSITION. …..and they make it known loud and clear. People know exactly what value these market leaders are providing and how it benefits them.
Do you know what value you provide to your target market? More importantly, does everyone else know? If not, then it’s time you sat down and sorted out your own Unique Value Proposition right NOW!
Most business owners can’t clearly state the value they’re providing in their business and that’s why their businesses ultimately FAIL or just putter along, never really going anywhere. Once you have a Unique Value Proposition defined, one that really gels with your target market, your positioning in your market place and with your customers will improve dramatically leading to better quality customers and higher prices.
In “Your UVP – For Profit” we’ll guide your through that critical task of creating your Unique Value Proposition ….. step-by-step.
By the end of this course, you’ll be able to:
- Identify the what and why of Unique Value Propositions
- Research and gain a detailed understanding of your target market
- Use tools and tactics to spy on your competition
- Identify a product or service that will blow away the competition
- Write your own Unique Value Proposition
- Learn how to apply it to every single element in your business
Once you have your Unique Value Proposition completed, everything in your business will become a lot clearer for you. .. It will drive ALL your business decisions. Before long, you won’t be getting blank stares from people in your target market when you tell them your name or company name.
They’ll know EXACTLY who you are.…..and the tremendous VALUE you provide. Isn’t that what you really want and need for your business?