Here is a MASSIVE mistake that many business owners make when they are doing their copywriting (writing ads, web pages, flyers and so on.) Stop writing in a PASSIVE voice! STOP being so bloody …. NICE. When you’re being “nice,” to someone, you’re not being yourself....
Tony Robbins is an international author, an entrepreneur and an undisputed authority in personal growth, and has been an inspiration for athletes like Serena Williams and famous entrepreneurs like the father of Salesforce.com, Marc Benioff. He has also councelled...
Say you’re a carpet cleaner and you go out and do a quote. Once you’ve measured up and it comes to the time you have to state the price, you bottle it by mumbling something wet and feeble like ” err … ok … that would be … urm … yes thats right,...
The only point of branding, and the only reason big businesses spend billions on branding every single year, is because they want to establish an emotional connection with their customers. That is what branding is all about. Establishing an emotional connection with...
With the constant drone of negative influences wanting to drain our energy and turn us to drink, how do we keep motivated to continue when our backs are against the wall and times get tough. Keeping motivated is essential to your current and future success;...
As business owners so many of us convince ourselves that the only way for us to get ahead in business is to offer the lowest price possible, but the fact is if your prices are too low people will look at your goods and services and wonder what’s wrong with them....
