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Be An Expert

Demonstrating yourself as an authority online will help you acquire both recognition and respect, and that recognition and respect transfers immediately to your company. If your prospects trust that you truly know what you’re talking about, they’ll feel great about...

No More Mr Nice Guy

Here is a MASSIVE mistake that many business owners make when they are doing their copywriting (writing ads, web pages, flyers and so on.) Stop writing in a PASSIVE voice! STOP being so bloody …. NICE. When you’re being “nice,” to someone, you’re not being yourself....

Quotes To Live By …

Tony Robbins is an international author, an entrepreneur and an undisputed authority in personal growth, and has been an inspiration for athletes like Serena Williams and famous entrepreneurs like the father of Salesforce.com, Marc Benioff. He has also councelled...

Grow A Pair Doris …

Say you’re a carpet cleaner and you go out and do a quote. Once you’ve measured up and it comes to the time you have to state the price, you bottle it by mumbling something wet and feeble like ” err … ok … that would be … urm … yes thats right,...

The Essentials Of Branding

The only point of branding, and the only reason big businesses spend billions on branding every single year, is because they want to establish an emotional connection with their customers. That is what branding is all about. Establishing an emotional connection with...