Understanding your customers on an emotional level is one of the keys to building the types of lasting relationships that ensure your carpet cleaning business success.
Understanding things like the way your customers think, what they value, what they struggle with, and what comes easily to them are all critical parts of figuring out what makes them tick, and this is essential because when you understand how your customers think and feel, you are halfway towards converting them to long term, profitable, paying customers.
Marketing is all about positioning your products and services so that they are in front of the right people at the right time in the buying process.
It’s about charting your prospects’ journey, starting at the point before they even know they need something like what you have to offer. The journey ends when those prospects decide to buy. You want to make sure those prospects become YOUR customers, not your competitors’. And, you want to make sure that the journey doesn’t end there. It continues along as you build deeper relationships and a loyal base of customers.
Sound like a huge task to undertake? It’s certainly not a quick and easy one, but it’s the foundation of any good marketing plan.
