There’s no point in trying to sell a product or service no-one will ever buy, but so many new business owners want to start a business because it’s something they really want to do!

In Day Two we will go through why that is totally the wrong approach to take when starting a new business.  In short we will tell you that the world doesn’t give a toss what you want.  

We’ll tell you why, and give you a simple 4 step program to see if your business is actually a go-er … or not.

Yeah yeah I get it … profit and loss and cash flow is all so totally boring, but your business success is in the numbers you produce NOT in the number of customers you serve or the number of years you have been in business.

This is why the “Dragons” on “Dragons Den” are only ever only “interested” in the idea itself but are far more obsessed and focused on the numbers.

Your numbers are your measure of success, so knowing them inside and out is VITAL. We’ll give you an overview of what you need to know and why it’s all so important.

So, what do you actually need in place to run a super-slick business? How do things run on a day to day basis? What do you need to put in place to hit the ground running?

In Day Four we will help you build strong daily foundations to build a solid business upon.

Why do so many SME business owners charge so little for their services?

It’s because they’re embaraseed with their prices, or they use the DREADFUL cost-plus pricing method. Many SME business owners are even afraid to put their hand out and ask for the cash!

The amount you charge for your services is the #1 way you’ll make great money in your business, but to charge a decent amount of money you have to offer something different, something extra. Something more which will enable you to charge more for your services.

You have to give people a reason to pay more for their services … we’ll show you how to give people a lot of reasons to accept a higher price!

Most marketing companies will tell you they can get you lots more customers but you don’t just want any customer … there’s no point in aiming for customers who won’t pay you decent money for your services for example.

Getting to know your customers, and targeting the right customers, is essential to getting quality sales. 

What happens if you get lots of wrong customers? Will they make you rich?  Who is your perfect customer? What do they look like and where are they?

We’ll help you get to know your target customer very well indeed.

Here’s another myth about owning a business … so many new businesses build their own business based on what other businesses in the same profession are doing … but this is exactly the WRONG way to do things!

Why? If  you are saying and doing exactly the same as every other business, why would anyone choose YOU over them?

You DO NOT want to copy most other businesses … we will show you some startling facts to prove why not! It won’t be easy standing on your own from the very start, but you do need to stand out and get noticed. Let us help you do just that.

Now you know what customers you want to attract and what your competition are saying, you are now in the perfect position to create marketing materials which will get noticed. 

If you don’t create marketing materials which gets noticed, it’s just and entire waste of your time and money because all your hard work will end up in the bin.

We will also show you how to use the power of words to write killer copy which will sell sell sell. NOT make your customers yawn.

Your business is nothing without sales, but getting quality sales (and selling for a decent profit) is an art form, but luckily it is a totally learnable skill.

You have to face up to facts … people DO NOT want to give you their money, but if you learn a host of skills and sell ethically and honestly you can still sell for a great profit.

We go through some of the greatest selling tips and tricks, all ethically sound, to ensure your customer loves you and pays you what you ask!

With the advent of home computers, doing a pretty decent job of branding your SME business is nowhere near as difficult as it used to be, but be in no doubt branding is NOT something you can afford to ignore these days.

With competition hotting up in almost every sector, you MUST stand out and present a consistent image across all of your marketing platforms … branding is no longer a subject which can be ignored, and the sooner you start to put this in place the better!