Increase Your Conversion Rate

Offer a FREE trial
Accept as many ways of paying as possible
Advise of the financial cost of inaction
Advise, not sell
Always be available for work (evenings, weekends)
Ask for the sale
Ask lots of questions to make the selling easier
Attend courses and show off certificates
Be polite
Be sincere (or it will show through)
Become an advisor, not a sales person
Benefits benefits benefits
BOGOF offers
Define your USP branded clothing
Ditch the freephone number
Build credibility
Don’t rush the sale
Build rapport and trust
Enter business awards
Create a great atmosphere
Follow up at least 3 times
Have a powerful guarantee
Offer creative ideas and solutions
Information sheets
Learn how to close properly
Learn objection scripts
Learn to overcome objections
Let the customer know why they shouldn’t wait
Limit offers by time to create scarcity
Listen for the customers pain points
Lumpy mail
Make a compelling offer
Make the best use of your CRM system
Make your sales process more interesting
Measure everything
Everything matters
Practice practice practice
Menu lists
Multi buy offers
Newsletters, cards, postcards
Offer payment instalment plan
Plan your conversion strategy
Quality brochures
Re-enforce quality carpet cleaning message
Sales scripts
Say what you specialise in (and do specialise in something)
Sell on the customers emotions, dreams and aspirations
Send an order confirmation
Send pre appointment confirmation email / letter
Shake hands properly
Show interest
Show off any press articles you feature in
Solve the customers problems
Stain removal sheets
Stay in touch with your customers
Tell stories
Testimonials everywhere
Tons of before and after photos
Train all staff in sales (it’s everyone job)
Upgrade level free of charge / 1/2 price
Upsell when necessary
Use correct name and title
Value is important not price
Wear a name badge and introduce yourself
Maintenance Guides
Learn to sell
Impact Pack
Say … “I recommend …because”
Before and after photos
Stories sell
CDs
Don’t give quotes give consultations
Sell sell sell
Try before you buy
Scripts
Relationship selling
Run surveys