Our “Basic Marketing” course has been designed specifically for people who are new to marketing. It covers the basic concepts of marketing, along with an overview of each of the major marketing methods used today.

This short course will give you an excellent grounding in many of the basic marketing methods used to entice prospects to your services so that you can at least go out there and start to grow your business!

There are so many people who want to start their own business, but who have limited experience in running or promoting a product or service, and this course aims to help those would be entrepreneurs by giving them a good overview to help determine where they should focus their marketing efforts.

The “Basic Marketing for Profit” course includes:

• The Fundamentals of Successful Marketing
• Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox
• Direct Marketing – The Traditional Approach
• Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound
• Social Media Marketing – Socialise with Your Fans and Followers
• Mobile and SMS Marketing – Profiting from the Mobile Revolution
• Content Is King – The Basics of Content Marketing
• Offline Marketing and Why It’s Still Important
• Search Engine Marketing – Climbing the SERPs
• Selling Other People’s Products with Affiliate Marketing

We’ve even included a worksheet for Identifying Your Marketing Mix that helps people outline the 4 P’s of marketing – product, price, place and promotion.

Your customers and prospects will be served – either by you or your competitors. How you market yourself is a vital part of ensuring you get your message across in such a way your target prospects will always choose you over the competition.