So many new business owners start a new business selling something they want to sell, which is exactly the reason NOT to start a business! We’ll tell you why this could spell disaster for you in Day Two.

Day Two will walk you through a number of simple techniques to assess if your new business is a goer or not and give you a simple 4 step process to show you the potential your new business has. 

Yeah yeah I get it … “Profit and Loss” and “Cash Flow” is all so totally boring and lame, but your business success is in the numbers you produce NOT in the number of customers you serve or the number of years you have been in business.

This is why the “Dragons” on “Dragons Den” are only ever only “interested” in the idea itself but are far more obsessed and focused on the numbers.

Your numbers are your measure of success, so knowing them inside and out is VITAL. We’ll give you an overview of what you need to know and why it’s all so important.

Don’t worry, we will walk you through everything you need to know, we will also tell you why it is important to know certain figures and give you exercises to ensure you have truly grasped the concepts.

So, what do you actually need in place to run a business? How do things run on a day to day basis? What do you need to put in place to hit the ground running?

In Day Four we will help you build strong daily foundations to build a solid business upon.

Why do so many SME business owners charge so little for their services?

It’s usually because they’re embarrassed with their prices, or they use the DREADFUL cost-plus pricing method. Many SME business owners are even afraid to put their hand out and ask for the money after they have done the work!

The amount you charge for your services is the #1 way you’ll make great profit in your business, but to charge a decent amount of money for your goods or services you have to offer the world something different, something extra. Something more which will enable you to charge more for your services.

You have to give people a reason to pay more for their services … we’ll show you how to give people a lot of reasons to accept a higher price so you can make a ton of profit from the start!

Most marketing companies will tell you they can get you lots more customers tommorrow, and so could I … you want lots of customers just give your stuff away for nothing.

But we’re different here at The Business Super Heroes … we don’t want you to just want any customer … we want you to laser target the best cutomers for your business.

Getting to know your customers, and targeting the right customers in the first place, is essential to getting quality sales. 

What happens if you get lots of wrong customers? Will they make you rich?  Who is your perfect customer? What do they look like and where are they?

We’ll help you get to know your target customer very well indeed, because they’re the ones who will be paying your mortgage and putting food on your table.

Here’s another myth about owning a business we want to crush right now.

So many new businesses build their own business based on what other businesses in the same profession are doing … but this is exactly the WRONG way to do things!

Why? If  you are saying and doing exactly the same as every other business, why would anyone choose YOU over them?

You DO NOT want to copy most other businesses … we will show you some startling facts to prove why not! It won’t be easy standing on your own from the start, but you do need to stand out and get noticed or your business won’t last long.

Let us help you do just that.

Now you know what customers you want to attract and what your competition are saying, you are now in the perfect position to create marketing materials which will get noticed.

If you don’t create marketing materials which gets noticed, it’s just a total waste of your time and money because all your hard work will end up in the bin.

We will also show you how to use the power of words to write killer copy which will sell sell sell,  NOT make your customers yawn yawn yawn.

Your business is nothing without sales, but getting quality sales (and selling for a decent profit) is an art form, but luckily it is a totally learnable skill.

You have to face up to facts … people DO NOT want to give you their money, but if you learn a host of skills and sell ethically and honestly you can still sell for a great profit.

We go through some of the greatest selling tips and tricks, all ethically sound, to ensure your customer loves you and pays you what you ask! 

With the advent of home computers, doing a pretty decent job of branding your SME business is nowhere near as difficult as it used to be, but be in no doubt branding is NOT something you can afford to ignore these days.

With competition hotting up in almost every sector, you MUST stand out and present a consistent image across all of your marketing platforms … branding is no longer a subject which can be ignored, and the sooner you start to put this in place the better!